Google Analytics is free to install. Provides a wide variety of reporting options, enables you to understand how people are interacting with your website. Gives you the data you need to make informed, systematic changes to your website that will improve your search rankings and online visibility.
But we don’t stop there. Every dollar you spend on local chiropractic marketing activities should be tracked. When we send a physical postcard to local residents on your behalf, we’ll use a special phone number to track call frequency and length of call, when we run a social ad campaign we’ll create a unique landing page so that we can track response rates in addition to reporting on the Facebook analytics.
Without proper tracking and reporting you’ll never know the effectiveness of your local chiropractic marketing campaign.